Kraft takes on Red Bull with caffeinated MiO Energy

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

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Another blow for McCann as $200m Exxon creative moves to BBDO

After a year-long review Interpublic’s McCann Erickson has lost its foundation account Exxon Mobil, the world’s biggest oil company, to Omnicom’s BBDO although media agency Universal McCann retains its media business. Other losers include Omnicom’s DDB which had handled the ...

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StrawberryFrog agency looks for a buyer

Word reaches me that StrawberryFrog, the maverick international advertising network, has hoisted a discreet ‘For Sale’ sign. Whether it will succeed in its objective is open to doubt, as will be seen below. First a little background. StrawberryFrog – curiously ...

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Trevor Beattie’s BMB joins the media business with Goodstuff and says India is a much better place to expand than the US

The best you can say about famous UK creative Trevor Beattie’s agency Beattie McGuinness Bungay is that it’s been a moderate success: it’s still here and it sold a 49 per cent stake to South Korea-based holding company Cheil in ...

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