New UK internet ad figures show display and classified are gaining on search

It’s a moot point whether or not internet search should be counted as advertising, surely it’s direct marketing? However its phenomenal growth in the UK is slowing down, at least in relation to online display and classified. Search’s share of ...

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Rupert Murdoch’s worst friend Michael Wolff takes over at Adweek

His actual title is editorial director, which can mean a lot or hardly anything at all, but Michael Wolff, Rupert Murdoch’s recent biographer, is the new big signing for e5 Global Media (where do they get these names from?) which ...

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Adidas pulls $10m Apple iAds campaign after creative control row

Sportswear giant Adidas has pulled a planned $10m iAds campaign on Apple’s iPhone because of the technology company’s insistence on vetting creative. Adidas is also said to be unhappy with media placement and the (relative) lack of support for other ...

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Americans can Wayne Rooney Coke Zero blitz

Putting the ugly mug of England footballer Wayne Rooney on the side of millions of Coke Zero cans was always a high risk strategy and now executives at Coca-Cola in Atlanta have scrapped the promotion that was scheduled to run ...

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