Goodby’s Eric Vervroegen charged with boosting Publicis global creative

Creativity is king at the moment and Publicis Worldwide, the world’s number three agency network, has been a bit short of it recently. So the Publicis Groupe-owned giant has lured Belgian Eric Vervroegen from Omnicom’s Goodby Silverstein & Partners in ...

Read More »

Ever-ambitious MDC Partners snaps up fashion agency Laird+Partners

Miles Nadal’s Toronto-based MDC Partners, owner of Crispin Porter+Bogusky and 72andSunny among others, has bought a majority stake in high-flying fashion ad agency Laird+Partners. Laird was founded in New York by Trey Laird in 2002 and numbers Donna Karan, Tommy ...

Read More »

Mother chooses a David Attenborough-style hero for Moneysupermarket debut

Agency Mother had quite a hard act to to follow when it won the moneysupermarket.com price comparison website in March (Dare’s last ad was a winner featuring John Prescott) but you can’t go wrong with gorillas these days, as Cadbury ...

Read More »

Drinks giant Diageo strikes first mover advantage ad deal with Facebook

Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this ...

Read More »

Here’s the latest bit of animated genius from Coke and W+K Amsterdam – but it wouldn’t work with real people would it?

Coke’s ‘Happiness Factory’ campaign moves on apace with this epic from Wieden+Kennedy Amsterdam (and animators to the stars Pysop) and it’s all incredibly brilliant. But if they tried to execute this script with real (actor) people it would never get ...

Read More »

Glaxo teams with McLaren in innovation deal – is there no end to the fatal attraction of Formula One?

Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...

Read More »