IBM and OgilvyOne get smart with Rugby World Cup sponsorship on ITV

The current Rugby World Cup has rather put its bigger brother the FIFA World Cup (in audience terms anyway) to shame with some of the ads and other communications around it. IBM is sponsoring the (excellent) British television coverage on ...

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Saatchi & Saatchi LA pillories the Facebook generation for Toyota Venza

We’re always hearing how the baby boomers, the generation sired in the immediate aftermath of World War Two, have mucked life up for their children by spending all the money they might have expected to inherit and generally behaving in ...

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Shouldn’t Volkswagen just give up with the Beetle?

Volkswagen, aka VW, is launching a new VW Beetle, yet another attempt to renew the eponymous car that made the company’s fortunes in the 1930’s and the next few decades afterwards (there was a war in the middle, obviously) but ...

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Matthew Bull sets up The Bull-White House with MDC Partners

Former Lowe London boss Matthew Bull is setting up a new agency in New York, The Bull-White House, with backing from Toronto-based marcoms group MDC partners. MDC, which owns Crispin Porter+Bogusky and 72and Sunny among others, will own 51 per ...

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‘Keep Team GB Pumped’ scream Cadbury and Fallon

This looks like a real road crash from Fallon, a partial replacement for its hardly-performing ‘Spots v Stripes’ Olympic campaign, consisting, largely, of shouting at us. The bellow to action is ‘Keep Team GB pumped,’ which is pretty nasty in ...

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Now Interpublic steps up boom in Brazil with S2 Publicom PR purchase

Interpublic has bought a majority stake in S2Publicom, ranked among the top five public relations firms in Brazil. S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in ...

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Can UK agencies really position themselves as China’s way into global brands?

Well the Institute of Practitioners in Advertisers (IPA) thinks so, announcing an ‘International Brand Incubator’ to help Chinese companies turn their big domestic brands into big global brands, one of the very few areas where China currently lags the Western ...

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