Range Rover floods Twitter with army of paid Evoque ‘fans’

It’s one thing to put your headlines on Twitter (as we do) but quite another to round up an army of B-list celebs and pay them to plug your products without letting on (we think). That’s what Jaguar Land Rover ...

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Is BBDO boss Andrew Robertson really in the Mad Men mould?

No would be most people’s answer (although he looks a bit fearsome in this picture). But BBDO Worldwide CEO Robertson has emailed BBDO US staff after the agency found itself in the spotlight when, in the current series of Mad ...

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Buoyant Financial Times leads Pearson sales revival

It’s not that long ago that City analysts, those highly-rewarded people famed for their foresight, were complaining about Pearson’s ownership of the Financial Times. What does a would-be education publishing giant need with an out-of-date old newspaper they asked. But ...

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Five things you didn’t know about advertising agencies: 1990s (1)

1/ The 1990s was the decade that the tide turned for ad agencies and the business is still trying to recover from the reverses it suffered. Advertising, or paid-for promotion as we might call it, is actually booming; the biggest ...

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Comparethemarket’s meerkats to open London store in Regent Street

No-one seems to know whether this new emporium will be called Comparethemarket or Comparethemeerkat but the price comparison site is opening its first, pop-up, store at 80 Regent Street in London on October 28. For two days only. The site ...

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