Energy BBDO poaches Grey Paris top creative duo

Chicago-based Energy BBDO has poached Grey Paris creative directors Luissandro Del Gobbo and Giovanni Settesoldi (pictured) as senior VPs and creative directors. The pair spent four years at Grey Paris following time at JWT Paris and BBDO Milan. They have ...

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Ford to unveil Fiesta successor at mobile show

Ford is betting the ranch on small cars (the Focus is its first ‘world’ model since the Model T) and it’s taking the unusual step of unveiling its likely successor to the smaller Fiesta, the B-MAX, at the Mobile World ...

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DCH in the UK rebrands as Doner to drive European expansion

UK-based integrated advertising agency DCH is rebranding under the name of its American parent company Doner; one of the world’s largest independent advertising networks, with billings of more than of $1.7 billion. The name change reflects the increasingly close working ...

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Willie Nelson wows Grammy audience with UK-produced Chipotle ad

Putting your ad in the right place (in front of zillions of eyeballs) has always been the key to buying paid-for media and Chipotle appears to have scored mightily with its ‘Back to the Start’ ad featuring Willie Nelson (pictured) ...

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Boring old Omnicom nearly back to $1bn profit

BBDO and TBWA owner Omnicom made $952m profit in 2011, almost back to the $1bn it made in pre-credit crunch 2008. Revenue rose 10.6 per cent to $13.9bn while profits rose 15.1 per cent. The rise in revenue won’t be ...

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Geico’s weight loss ad is really about insurance

Berkshire Hathaway-owned US auto insurance giant Geico has a long history of sparky advertising and here’s the latest, ‘So Gross,’ from The Martin Agency. Fearless Group’s Jerry Judge said recently that Geico was the client he most admired (Judge’s own ...

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TBWA/365 wins Nina Ricci global digital account

Paris agency TBWA/365 has won venerable fashion and fragrance house Nina Ricci’s global digital account (which these days seems to mean most of the budget). Nina Ricci was founded in 1932 by Maria “Nina” Ricci and is now owned by ...

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Has Sun owner Rupert Murdoch shot himself in the foot with his MSC inquisition?

One of the many bizarre aspects of the crisis in News Corporation’s UK newspaper business News international is the way the giant company, one of the world’s biggest and hitherto most successful media organisations, has got every big decision wrong ...

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Fearless Group co-founder Jerry Judge picks his Desert Island Ads

Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management ...

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