Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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Taco Bell launch boost for UK fatties

US tex-mex fast food giant Taco Bell is to have another crack at the UK market (it tried before in 1986) with the opening of a restaurant at the huge Lakeside shopping mall. It’s ironic that the news comes at ...

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Asda feels the heat as rivals poach its customers

Interesting counterpoint to the Budget today as research firm Kantar suggests that grocery shoppers are continuing to trade up, with Sainsbury’s and Waitrose continuing their growth but Asda falling back. But how long will this be the case? According to ...

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Brave US ad spenders beat recession

We’re always being told by agencies that the way to beat recession is to maintain or even increase ad spending and a new survey from Ad Age appears to indicate that some US advertisers have done just that. Spending by ...

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B-M unveils Brand Vulnerability Index

With BP’s environmental, financial and PR disaster at Deepwater still much in the public’s minds, it’s perhaps no surprise that Burson-Marsteller has produced a Brand Vulnerability Index, which outlines the issues preoccupying more than 3000 non-governmental organisations across the world. ...

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Three questions for Sir Martin Sorrell as WPP hits 25

The other day WPP boss Sir Martin Sorrell turned up at Finsbury PR boss Roland Rudd’s summer party (WPP owns Finsbury). Sorrell, still wearing his top hat and tails (he’d come straight from Royal Ascot, some might say looking like ...

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Chiat Day is first big Cannes winner with Gatorade ‘replay’

This is the campaign featuring two high school hockey teams replaying a fixture some years and many extra pounds later. To the chagrin of the PR fraternity this series of films by ad agency TBWA Chiat Day Los Angeles has ...

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Credit Agricole, Quick drop French football team

The Eurozone is in crisis, not because of dodgy finances but because of the lamentable performances of its so-called ‘big’ football teams. La belle France is leading the way after the extraordinary row following sulky striker Nicolas Anelka’s half-time description ...

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