Unilever hires sustainability expert Marc Mathieu as number two to marketing boss Keith Weed

Unilever must be serious about this sustainability stuff as it’s appointed former Coke marketer and more recently sustainability consultant Marc Mathieu as a vice president and number two to global marketing and communications boss Keith Weed. Unilever CEO Paul Polman ...

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Now Cadbury is launching Oreos in India!

Hang on a minute, Cadbury doesn’t make Oreos. But it does now, at least in India where the Kraft product is now to be manufactured under the Cadbury brand name rather than imported. Actually Oreo cookies (biscuits in the UK) ...

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Can Sky News survive and prosper as an independent company?

Some say it can (The BBC’s Robert Peston who points out that the putative deal with BSkyB is likely to mean a 14-year news provider’s licence in practice), others, like former Sky News boss Andrew Neil, speaking on the BBC, ...

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WPP makes £851m – does this herald a golden decade of marketing and advertising?

All the biggies – WPP, Omnicom, Publicis Groupe and Interpublic – have now reported their 2010 revenue and profits and it’s pretty much the same message: a big bounceback for traditional advertising (as against all this new-fangled digital stuff), especially ...

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