Nike celebrates England Rugby Grand Slam win…only they didn’t

Be prepared is obviously the motto at Nike as well as the Boy Scouts (or is it Girl Guides?) and Nike was ready with this little film to celebrate England’s rugby team winning the Grand Slam against Ireland in Dublin ...

Read More »

How to get the most out of social media fan pages

Researchers Millward Brown and Dynamic Logic with the World Federation of Advertisers (WFA) have researched what people around the world gain by becoming fans of brands, what global marketers expect from social media and what drives most value for both ...

Read More »

20 years after HIV former basketball star Magic Johnson fronts Dove For Men

It’s not a bad comeback is it? 20 years after being diagnosed HIV positive (thought then to be a virtual death sentence) former basketball star Earvin ‘Magic’ Johnson is fronting a Dove For Men campaign, surrounded by his family and ...

Read More »

Adidas kicks off Olympic wars with Sid Lee’s star-packed All In ad

Not that very many (if any) from footballers David Beckham and Lionel Messi, basketballer Derrick Rose and chanteuse Katy Perry will actually be competing at the London 2012 Olympics but Adidas is the official sports kit supplier and it’s clearly ...

Read More »

Prospective employers tussle over former Y&R boss Hamish McLennan

Hamish McLennan, chairman and CEO of WPP-owned Young & Rubicam, stood down in February, announcing he was to return to Australia for family reasons. Now, safely ensconced in Oz, he’s the subject of much gossip with some saying he’s being ...

Read More »

CytoSport’s Muscle Milk takes a sporting chance

Spoofing talk and news shows is an old advertising stand-by but it’s getting harder to do as the supposedly straight broadcast versions get crazier. Think Fox News which should have nurses in the studio. But this campaign from Pereira & ...

Read More »

Dark magic or mumbo jumbo for VW’s new Touareg?

Let’s try to think this one through; people (especially women) are supposed to like 4x4s because of their feeling of safety, you’re way off the ground (away from those carjackers) and driving something that looks like a tank. So you’re ...

Read More »