Razorfish Sheraton win is good news for Publicis Groupe’s digital strategy

Sheraton Hotels and Resorts has appointed Publicis Groupe-owned Razorfish as its lead agency, working with PG sibling Kaplan Thaler Group. Sheraton spends around $24m in the US. Razorfish, which PG bought from Microsoft for $500m in 2009, has handled Sheraton’s ...

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Doubts grow about UK ad magazine Campaign’s publisher Haymarket

Haymarket Publishing, publisher of Campaign, Marketing, Management Today and Brand Republic in the professional sector and What Car, gadget paper Stuff and football mag FourFourTwo has taken a fearsome hammering in the recession. Its profits have dropped from £44m on ...

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WPP’s Sir Martin Sorrell is coming home – but not just yet

Well the good knight didn’t get to where he is today by not reading the small print and he’s evidently waiting to see just how WPP will benefit from coalition chancellor George Osborne’s Budget changes before finally committing the marcoms ...

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It must be spring, Twiggy and the Marks & Spencer gals are back

Marks & Spencer may have a new CEO in Marc Bolland from Morrison’s but the new broom seems happy to stay with marketing director Steve Sharp’s top totty through the ages format, led by queen bee Sixties model Twiggy. Casting ...

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Can McCanns make money out of its new neural network?

Say what you like (and we do) ad agencies are brilliant at coming up with clever wheezes, mostly for clients of course but sometimes for themselves. What they’re not so good at is making money out of the latter. Now ...

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New style Ford focuses on brand ambassador Doug the puppet

We always knew that no good would come from all this social media business and now we have Ford, the ultimate buttoned-down corporation, creating a viral-friendly Kermit-style puppet called Doug to be its brand ambassador for the new Ford Focus ...

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