Reckitt-Benckiser says it’s $10,000 to pitch for our account

A monstrous cheek that’s what it is. Household goods giant Reckitt-Benckiser is planning to charge media agencies pitching for its account in India $10,000 for the privilege. And put in place compensation deals if ratings aren’t as high as expected ...

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Ofcom wants warning symbol for product placement

Further to Angie Dean’s story on branded entertainment, we should for a moment consider Ofcom’s ludicrous suggestion that TV programmes containing product placement should have warning signs on them. Ofcom wants an on-air symbol at the beginning and end of ...

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WPP inches ahead as UK and US perk up

It’s not often you hear a good report of the UK from WPP but the marcomms giant has just reported organic growth of four per cent in the UK in April and May, ahead of rates in continental Europe but ...

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Branded entertainment defies recession (almost)

Figures from US researcher PQ Media show that US spending on branded entertainment fell by just 1.3 per cent to $24.62bn in 2009, far less than other media. Most of this, $21bn, was spending on branded events. Product placement, often ...

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Will £20m Nationwide show FA the red card?

Well it must be very tempted to, as the UK Football Association’s flagship sponsor it has seen its new £20m offer for the next four years (down from £25m) cold-shouldered by the hapless governors of the national game who have ...

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Creston banks on digital following DLKW sale

Creston CEO Don Elgie was putting a brave face on things as he announced the marcomms group’s latest results in the wake of the sale of ad agency DLKW to Interpublic’s Lowe Worldwide for £28m. Creston made pre-tax profits of ...

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Blow for Sarkozy as Lazard banker Pigasse buys Le Monde

French premier Nicolas Sarkozy likes to get his own way, wielding law suits against his enemies like other politicians trade verbal insults. But his preferred bidder for struggling French daily newspaper Le Monde, a consortium including partly state-owned France Telecom, ...

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Brazil’s Almap BBDO leads Cannes winners

Brazil is the fastest-growing advertising market on earth and in Sao Paulo’s Almap BBDO it has the hottest agency, at least according to the judges at Cannes. Almap won the press Grand Prix for a Billboard magazine ad after Ogilvy ...

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Brands try to get some mileage out of England defeat

As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the ...

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