Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this ...Read More »
Here’s the latest bit of animated genius from Coke and W+K Amsterdam – but it wouldn’t work with real people would it?
Coke’s ‘Happiness Factory’ campaign moves on apace with this epic from Wieden+Kennedy Amsterdam (and animators to the stars Pysop) and it’s all incredibly brilliant. But if they tried to execute this script with real (actor) people it would never get ...Read More »
Glaxo teams with McLaren in innovation deal – is there no end to the fatal attraction of Formula One?
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...Read More »
And able to choose their own currency, GBPs have the edge over dollars and euros at the moment. Agency finance directors probably wish there was a football-style transfer window in operation for creatives as what WPP’s Sir Martin Sorrell recently ...Read More »
UK supermarket giant Sainsbury’s doesn’t change it’s ad slogan very often – for years it was ‘good food costs less at Sainsbury’s’ and in recent years it’s been ‘try something new today’ – but now it’s planning a trip back ...Read More »
Just two months ago Lowe and Partners in London raided DDB for four top creatives – Dave Henderson, Richard Denney, Christian Sewell and Andy McAneney – and now the HR marauders from the Interpublic-owned agency have descended on Leo Burnett ...Read More »
Former TBWA/Chiat Day executive Robert LePlae only joined McCann Erickson in 2009 but now he’s on his way as McCann Worldgroup boss Nick Brien’s cultural revolution at the giant Interpublic-owned agency continues. As North American president LePlae was responsible for ...Read More »
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to ...Read More »
Actually Heineken’s new campaign promoting its sponsorship of the UEFA Champions League is called ‘Legendary Football’ but it’s a pretty neat way of showcasing the talents of footballers Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy, ...Read More »