TV ads work better than online says Deloitte

Well you probably knew that already, unless you’re on the board of a big company and habitually agree to increased online spending but tell the marketing director to get lost when he or she suggests that TV might be the ...

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Edinburgh shows up advertising drought at the Guardian

It’s the Media Guardian Edinburgh International TV Festival and the newspaper, which was thought to more or less own the media recruitment sector in the UK, produced a special publication Edinburgh in focus to plug the festival it sponsors alongside ...

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WPP bounces back with first half 36 per cent profit boost

On a revenue increase of just 3.5 per cent to £4.44bn so WPP’s first half profits of £243.9m are yet another testament to CEO Sir Martin Sorrell’s skills as a cost-cutter (and also the fine line between profit and loss ...

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New UBS boss Grubel follows global ad relaunch with Formula One deal

Veteran Swiss banker Oswald Grubel may have been winched out of retirement to take the reins at bank UBS but he’s certainly getting a move on in his efforts to revive the flagging giant which was hammered in the credit ...

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Ofcom lets ITV off the hook over Gerrard World Cup goal blunder

Ofcom, so often the scourge of commercial media, has taken a surprisingly lenient approach to ITV’s monumental blunder during the World Cup when ITV HD viewers missed Steven Gerrard’s goal against the USA and instead found themselves watching a commercial ...

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UBS says sorry in Publicis campaign to reassure private investors

Switzerland’s venerable UBS bank took a huge hit in the credit crunch, writing off SFr60bn ($58bn) and losing SFr $200bn of customer deposits. This last exodus was caused in part by the US government demanding and getting hitherto confidential information ...

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Centerview sets its sights on fmcg companies – first stop United Biscuits

Centerview is a US-based private equity and advisory operation specialising in consumer goods companies and it’s being retained by companies all over the place who are convinced that stock market values don’t reflect the value of the other companies they’d ...

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Apple pulls Quattro, cedes mass mobile market to Google’s AdMob

Apple is closing its Quattro mobile ads business at the end of September, choosing to concentrate on its new iAds offer only available on iPhones and iPads. Apple bought Quattro Wireless for $250m earlier this year, a deal that is ...

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