In-house agency Spark 44 makes ad debut for Jaguar

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

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Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The ...

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WPP’s Sorrell in buoyant mood as he wheels out £1bn 2011 profits

Chief executive Sir Martin Sorrell was in feisty form as he reported the best set of financial performance figures in years at the world’s largest marketing services company by revenue (full results here). The WPP growth engine is, apparently, firing ...

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