Adidas and Nike battle could turn Olympic athletes into Shoeless Joes

‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting ...

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Kraft and Droga5 trust Mel to work his magic for new snack bar Milkbite

They’re a pretty adventurous bunch at Kraft these days and arguably the top US creative creative agency at the moment, Droga5, is embarking on another prize assignment, new ‘healthy’ snack product Milkbite. Milkbite is a bar made of milk and ...

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TBWA London to take lead role on $100m global Aquafresh account

Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its ...

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Now Sorrell scores £28m News International in another closed WPP pitch

This is becoming a bit of a trend, News International has awarded its £28m ad account (does it really spend that much on external media?) to holding company WPP. WPP is to set up ‘Team News’ to handle News international’s ...

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Indie duo triumph for Doritos at the Super Bowl

Maybe this crowd-sourcing lark is a good idea after all, it certainly works for PepsiCo’s Doritos. Two Doritos films from indie film makers have topped USA Today’s polls for the most popular ad with the public at the Super Bowl, ...

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