New Kraft food boss Tony Vernon calls time on ‘tired marketers’

“There is no such thing as a mature brand, just tired marketers,” according to Tony Vernon (pictured) who is going to run the Kraft food business when the company splits into two next year. Current CEO Irene Rosenfeld will run ...

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Orange Fitness showcases fit young Russian

This is the sort of thing to get you to visit the gym more often, the various benefits seem to include being able to dispense with nutcrackers. Not even Richard Branson can do that. It’s for Russian gym chain Orange ...

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Gocompare goes posh with new Richard Bazley classic animation ad

Gocompare.com is sticking with noisy tenor Gio Compario (for now, it’s reported to be reviewing its creative account) but its latest effort has enlisted celebrated animation director Richard Bazley, three little pigs and a big bad wolf. The film uses ...

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Publicis Groupe raids own field marketing shop Betterway in China crisis

News reaches me that Publicis Groupe has raided one of its most important marketing services outlets in China, after corrupt practices came to light. Betterway/Publicis Dialog, the outlet in question, is China’s largest field marketing network, with offices in Shanghai, ...

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Murdoch opens his DIY Sunday newspaper kit

The ‘will it happen, won’t it happen’ debate over Rupert Murdoch’s The Sun on Sunday has been abruptly ended by the great man – it’s going to arrive this Sunday February 26th and he’s going to be in charge. Rupert ...

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