Now $100m Applebee’s restaurants dumps McCann

Life really doesn’t get any better for Interpublic’s McCann Erickson and its bosses Nick Brien, head of McCann Worldgroup, and Linus Karlsson, chairman and CCO of both McCann New York and McCann London. Now Applebee’s Neighbourhood Grill & Bar has ...

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Can Google+ rival Facebook appeal for businesses?

Google has been wandering around in the foothills of social media for years now but its latest effort, Google+, seems to be gaining some traction with 40m users. Facebook has 800m so Google still has a way to go but ...

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Early death of Philip Gould reminds us of the days when admen ruled the UK political world

And Philip Gould (latterly Lord Gould) wasn’t even a particularly famous adman before he was chosen by New Labour presiding genius Peter Mandelson (later Lord…etc, etc) to be the about-to-be-revived party’s opinion pollster (usually focus groups) and sage. Gould died ...

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BBH brand company ZAG launches Playground Sessions music tools

Agencies have fantasised for yrars about owning their best ideas rather than selling them to clients and the UK’s Bartle Bogle Hegarty has been more active in this area than most, owning the rights to many of the music tracks ...

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Publicis Groupe and France Telecom team to launch €300m tech start-up fund

Publicis Groupe and France Telecom are launching a venture capital start-up fund for tech companies aiming to raise €300m. The two companies are putting in the first €150m. The new fund will be managed independently of Publicis Groupe and France ...

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Kraft takes on Red Bull with caffeinated MiO Energy

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

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