Deutsch continues winning streak for Volkswagen

This is rather good for the new VW Tiguan from Deutsch LA. The much-mocked Das Auto tagline is working pretty well for VW, essentially it allows the agency to do just about anything and still seem relevant, which is the ...

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Cannes Lions introduces first Effectiveness Award

The ever-growing Cannes Lions ad film festival (or festival of creativity as we’re supposed to call it) is introducing an effectiveness award, judging last year’s winners and shortlisted entries against some rather vague performance criteria. Here’s what they say: The ...

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Goodbye Virgin Blue, hello Virgin Australia

Talking of branding (which we were) Sir Richard Branson’s Virgin Blue airline is rebranding as Virgin Australia, a move seemingly designed to give the budget brand a bit more pizazz. As ever the Branson storm troopers are the airline’s lubricious ...

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Apple knocks Google off top spot in BrandZ survey

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

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New York Festivals awards top prizes to Wieden+Kennedy Amsterdam, Nike, BBDO and Leo Burnett Sydney

The New York Festivals International Ad Awards has concluded its deliberations and awarded Best Idea to Wieden+Kennedy Amsterdam for its ‘write the future’ Nike campaign for last year’s World Cup, advertiser of the year to the aforementioned Nike, network of ...

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