US marketers too insular says new WFA survey

A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will ...

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Nike’s Brazil x Brazil tops football ad table (for now)

At this rate they’ll be introducing a football (or maybe soccer, in deference to our American friends) category at Cannes soon. The ether is awash with ads featuring football and footballers and it’s going to get worse (better? Depends on ...

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Russian search giant Yandex targets western Europe

Russian search giant Yandex is taking the battle to its European rivals with a new office in Lucerne headed by Bernard Lukey, former head of Russian online store Ozon.ru. Yandex runs search sites plus a range of online services in ...

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