Publicis Groupe goes back to Brazil to buy GP7 agency

Publicis Groupe’s Maurice Levy has been dipping into his stash of Brazilian reals again, this time buying Sao Paulo ad agency GP7. Only last week the acquisitive Frenchman upped his stake in another Sao Paulo agency Talent AG from 49 ...

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Olympics expert Jon Tibbs wins Manchester United PR challenge

You wouldn’t think Manchester United would be much of a challenge, heading for a record 19th UK Premiership title and more than half-way to this year’s Champion’s League final at Wembley but it undoubtedly is. The reason, of course, is ...

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US ad agencies now get 28 per cent of all income from digital

New figures compiled by Ad Age show that US ad agencies earned $8.5bn from digital services in 2010, 28 per cent of their total income of $30.4bn. This is an increase of 16.9 per cent on 2009 when digital accounted ...

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Nissan smokes out its rivals with Leaf electric car Times Square poster

Interactive posters are all the rage but Nissan has taken things a step further with a site in New York’s Times Square that blows smoke at the competition (and its potential) customers. One side of the poster, representing gasoline-powered cars, ...

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