WPP teams with sports giant IMG in new global licensing operation

WPP is always looking for new ways to turn its client list into money and the latest is a joint deal with sports and entertainment giant IMG, the company started originally by Mark McCormack to handle star golfers like Arnold ...

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Facebook now worth $100bn as ad revenue heads for $4bn

The only commercial doubt over Facebook was the challenge of converting its humungous global numbers – 500m users and rising – into cash. But now researcher eMarketer says that its ad revenue will hit $4.05bn this year (very precise), up ...

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CBS puts for sale sign on outdoor, banks on Olympics boost

Of course the second is only relevant if the first, selling the outdoor business, doesn’t happen. CBS CEO Les Moonves said last night that he hadn’t yet had a call from French outdoor giant JC Decaux wanting to buy the ...

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Thorntons’ bad results show the UK is finally tiring of Easter eggs

And not before time for these over-priced, over-packaged confections comprising remarkably little chocolate. It’s tough on UK chocolate independent Thorntons of course, whose task in keeping its end up in the UK High Street against the likes of Kraft/Cadbury and ...

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Schweppes equals sex in new Fred & Farid commercial with Uma Thurman

Well subtle it ain’t but Schweppes has signed up Uma Thurman to plug its new range of flavoured drinks in Europe and Paris agency Fred & Farid has chosen fashion photographer David LaChapelle to shoot its own version of Sunset ...

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Devastating blow for JWT as it loses Microsoft Office and Bing

Microsoft has shifted its Office account from JWT to roster agency Deutsch while its new Bing search engine account is also looking for a new home, likely to Crispin Porter + Bogusky. This is a devastating double whammy for JWT ...

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