Rumbol and Green unveil plans for new agency 101

Former Cadbury marketing director Phil Rumbol (Mr Gorilla) and three refugees from Fallon UK, Laurence Green, creative Richard Flintham and designer Mark Elwood, have revealed a little about their eagerly-awaited new agency. It’s going to called 101 (which comes as ...

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Glasses Direct leads UK online traders’ rush to advertise on TV

It’s been a bumper year for TV advertising in the UK with revenue up between 15 and 20 per cent over 2009. Interestingly online companies are taking more of the top spots according to Nielsen, accounting for ten of the ...

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Why Twitter might become bigger than Facebook

Facebook founder Mark Zuckerberg might be Time’s person of the year (following in the celebrated footsteps of Chairman Mao and Josef Stalin among others) but his social network phenomenon is under pressure from (relative) upstart Twitter. The excellent Wall St. ...

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Tweets for dogs help US pets defy the recession

Sales of pet products soared in 2010 according to the American Pet Products Association, from a modest $28.5bn in 2009 to an estimated $47.7bn in 2010. And a growing taste among canines (or their owners maybe) for social media is ...

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Sometimes you just have to share these things, here’s Wilkinson Sword’s ladies ‘mowing the lawn’

From JWT New York I believe but stranger things have happened. It’s an oldish commercial but it shows how below-the-belt female preoccupations are becoming big business. Good job it isn’t running in the UK because the Daily Mail would have ...

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Have you ever read a bigger load of self-justifying rubbish? This is the World Federation of Advertisers on procurement

Procurement used to be the prerogative of pimps or procurers, revenue maximisers for prostitutes. Now of course it means the function in client companies of (among many other things) buying marketing services and is probably the main reason why relations ...

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