Mother signs film director Wes Anderson for Stella

It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling statement for the product. Here are some new pyrotechnics ...

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WPP’s Eric Salama moves in to shake up big market research buy TNS

Eric Salama, chairman and CEO of WPP’s giant research business Kantar, is also taking over from Pedro Ros as CEO of TNS, the research company WPP bought for £1.1bn in the summer of 2008. Ros, a TNS lifer, is becoming ...

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Diesel stays resolutely stupid with new agency Santo

Anomaly’s ‘Be Stupid’ campaign attracted much attention (and won a gong at Cannes) but when the agency and its Italian fashion client parted company abruptly last year it looked as though stupid had run its race. Not so, new agency ...

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Exclusive! New TBWA London creative boss Andre Laurentino on great creative work, Trevor Beattie and bringing some Brazilian magic to the UK

TBWA London has imported Andre Laurentino from Brazil as its new creative director. Laurentino, a noted novelist and screenwriter in his home country, tells us about his new job, his old job and some of the challenges he faces. 1/ ...

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Facebook war with Google lands Burson-Marsteller in the mire – again

WPP-owned PR giant Burson-Marsteller, headed by CEO Mark Penn, is no stranger to controversy (and worse) and its muscular attitude to helping its clients is once again in the spotlight as it’s being roundly criticised for running a smear campaign ...

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Chevy Volt makes low key debut with Goodby Silverstein campaign

General Motors’ much-hyped electric car the Chevrolet Volt has made a rather a low key start to life in the US, selling under 2,000 in the first two months. But GM is denying that it’s lost faith in its electric ...

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