W+K’s Dan Wieden on how advertising really works

This is from Free TV Australia’s Think TV series, Wieden+Kennedy co-founder Dan Wieden explaining how broadcast TV and digital work best together, why clients need to listen and why he believes the best campaigns involve “creating strong, provocative relationships between ...

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Is it time to stop laying into Rupert Murdoch?

Why should we, you ask, when it’s so much fun? It is indeed fun to observe the over-mighty Murdochs, paterfamilias Rupert and once super-cocky son James suffering the slings and arrows of the commentariat, various MPs and, rather more worryingly ...

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Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

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Armando Testa does (lots of) fat for Vigor Plant

We were bemoaning yesterday the lack of people in UK ads (and the general quality, the ads in last night’s Sky coverage of Man City/Man U were dire) so some praise is due to Italian agency Armando Testa for this ...

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Publicis Groupe’s Klues and Roberts see pay rise

The big marcoms groups have been defying gravity recently with their financial results, all of them growing way ahead of growth rates in Western economies where most of their business is still based. So the various big bosses have been ...

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WPP’s Sorrell wins £13m pay and shares package

WPP CEO Sir Martin Sorrell’s base pay last rose from £1,m to £1.3m (relatively modest by current CEO standards, as he says) but his pay and benefits package rose from £4.23m to £6.77m including a payment from WPP’s short term ...

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Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

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