We still need ad agencies says Unilever’s Keith Weed – just not for everything

In particular Unilever doesn’t need ad agencies to supply the vast amounts of video consumers seem to require these days, new chief marketing officer Keith Weed told journalists this week. Weed was announcing the winner of the Unilever Creative Challenge, ...

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Good news for Murdoch from Nielsen figures on paywall take-up

Good news at last for Rupert Murdoch and his team at News Corp with research firm Nielsen reporting that 362,000 people in the UK are forking out to access the content behind the Times and Sunday Times paywall. It’s no ...

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Harold Mitchell clan will be the power brokers at Aegis after $360m deal

Shareholders in Mitchell Communication, Australia’s biggest media planner and buyer (and a few other things besides) have voted to accept quoted media group Aegis’ $360m offer for the business, giving them an estimated five per cent stake in the company ...

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Range Rover floods Twitter with army of paid Evoque ‘fans’

It’s one thing to put your headlines on Twitter (as we do) but quite another to round up an army of B-list celebs and pay them to plug your products without letting on (we think). That’s what Jaguar Land Rover ...

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Is BBDO boss Andrew Robertson really in the Mad Men mould?

No would be most people’s answer (although he looks a bit fearsome in this picture). But BBDO Worldwide CEO Robertson has emailed BBDO US staff after the agency found itself in the spotlight when, in the current series of Mad ...

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Buoyant Financial Times leads Pearson sales revival

It’s not that long ago that City analysts, those highly-rewarded people famed for their foresight, were complaining about Pearson’s ownership of the Financial Times. What does a would-be education publishing giant need with an out-of-date old newspaper they asked. But ...

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