Argentina riles UK Olympic hosts with undercover Falklands commercial

This is a first, an undercover commercial made as an instrument of foreign policy. Made by the Argentine government, it shows hockey player Fernando Zylberberg training for the forthcoming London Olympics by going for an early morning run in Port ...

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Ford’s new Go Further campaign says we’re the technology masters now

Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’ Chevrolet. With Ford, from WPP’s JWT-based ‘Team Detroit,’ it’s technology, ...

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Agencies think social media will overtake search

Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media ...

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