Five things you didn’t know about advertising agencies 1970s (2)

1/ The most important adman in the world in the 1970s was Marion Harper (a bloke), head, first, of McCann-Erickson and then of Interpublic, the marcoms groups that grew off the back of McCann’s. Harper, who was born in Oklahoma ...

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Campaign owner Haymarket suffers worrying 20% drop in sales

If you were a quoted media company and lost 20 per cent of your sales in a year, without a major disposal, the directors would be queueing on the nearest window sill to meet their fate. But Haymarket, which publishes ...

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Marketing bonanza pays off for buoyant Marks & Spencer

The headline in this morning’s Financial Times may have reported that M&S chief (Marc Bolland) eyes tougher times ahead but, in fact, the bellwether UK retailer has reported buoyant sales in the quarter to October 2. Like for like food ...

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PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers – and consumers

Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming ...

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More bad news for Andrew Gowers as BP looks for PR supremo

PR has proved to be something of a vale of tears for former Financial Times editor Andrew Gowers. First he joined Lehman Brothers shortly before the US investment bank imploded in 2008 and then he took up the reins as ...

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