Rivals Zenith and Magna both predict strong worldwide ad growth in 2011

The big media agencies produce reports on global ad spending by the dozen these days and Publicis Groupe’s ZenithOptimedia and Interpublic’s Magna are both at it today, more or less agreeing on around five per cent growth worldwide with the ...

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Saatchi Cape Town aims to turn cleft palates into Smiles

In the UK we’re all familiar with ads for children around the world with cleft palates but, while the media space is big and impressive (some of it doubtless donated) the ads, while powerful lack the attraction and cut-through of ...

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Tiger Woods’ indiscretions cost Nike 105,000 balls – but it could have been worse says US business school

Academics at the Tepper School of Business at Carnegie Mellon University have estimated that the revelations of ace golfer Tiger Woods’ many infidelities cost Nike, his main sponsor, the loss of 105,000 golf ball sales. But it could have been ...

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Ofcom gives green light to product placement on British TV

According to Media Week it has anyway, which (if the case) is a good old-fashioned scoop. Commercial broadcasters, especially ITV, have been pushing hard for product placement to be allowed in the UK, their pleas becoming even more heartfelt as ...

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BMW’s return to Super Bowl is big opportunity for Kirshenbaum Bond Senecal

German car companies are booming and BMW, arguably the most successful of the lot, is returning to America’s top rating Super Bowl after ten years to flag a clutch of new car releases including its eagerly-awaited ActiveE electric car. It ...

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Dentsu is most valuable agency brand at $1.3bn says Brand Finance

Japanese agency Denstu is the most valuable agency brand in the world at $1.3bn according to consultancy Brand Finance, ahead of McCann Erickson Worldwide on $793m, Ogilvy & Mather on $645m and TBWA on $560m. But it is only the ...

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DDB’s Polo ad is a return to the great days of saying nothing whatsoever about the product

Award-winning director Jonathan Glazer, the man behind the famous Guinness surfer commercial and the, alas, disappeared Cadbury’s Flake devil, has produced another striking film, this time for VW’s new Polo and agency DDB London. It features Argentinian tango champs Manuela ...

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