Now Cadbury is launching Oreos in India!

Hang on a minute, Cadbury doesn’t make Oreos. But it does now, at least in India where the Kraft product is now to be manufactured under the Cadbury brand name rather than imported. Actually Oreo cookies (biscuits in the UK) ...

Read More »

Can Sky News survive and prosper as an independent company?

Some say it can (The BBC’s Robert Peston who points out that the putative deal with BSkyB is likely to mean a 14-year news provider’s licence in practice), others, like former Sky News boss Andrew Neil, speaking on the BBC, ...

Read More »

WPP makes £851m – does this herald a golden decade of marketing and advertising?

All the biggies – WPP, Omnicom, Publicis Groupe and Interpublic – have now reported their 2010 revenue and profits and it’s pretty much the same message: a big bounceback for traditional advertising (as against all this new-fangled digital stuff), especially ...

Read More »

Apple’s Rebecca Van Dyck wins top marketing job at Levi’s

And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, ...

Read More »