Apple wins Brand Channel’s product placement of the year prize

With product placement finally limping on to UK TV screens this week (the first was a Nestle coffee machine on ITV for a round £100,000) it’s timely to have a look at a rather more developed market, this time movies ...

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New take on Activia yogurt from Y&R Prague – great with fava beans

Well not quite but I agree with Agency Spy that there’s something decidedly Silence of the Lambs about this (Hannibal Lecter liked to consume the livers of his victims with fava beans and a nice chianti) from Danone and Y&R ...

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Well here he is again, Sir Martin Sorrell still talking about WPP’s numbers and why pay walls are a good thing at two in the morning

Doesn’t the guy sleep? Well clearly not. He found time at 2am New York time to talk to CNBC Europe’s Squark Box financial news show about WPP’s revenue and profits (understandable), why he’s going to pay shareholders an increased dividend ...

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Unilever hires sustainability expert Marc Mathieu as number two to marketing boss Keith Weed

Unilever must be serious about this sustainability stuff as it’s appointed former Coke marketer and more recently sustainability consultant Marc Mathieu as a vice president and number two to global marketing and communications boss Keith Weed. Unilever CEO Paul Polman ...

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