72andSunny powers K-Swiss to One Show client of the year award

Is this how we see bosses cum entrepreneurs these days? Once sleepy Swiss tennis shoes brand K-Swiss won Client of the Year at New York’s One Show for this campaign by 72andSunny featuring its (fictional) MFCEO, played by Eastward and ...

Read More »

DDB London tugs the heartstrings for VW’s Polo

Blimey, all this emocion, it’s all too much. Here’s a new one from DDB London from VW’s Polo, set to launch this weekend to try to cut through the schlock of ITV’s talents shows. It’s another one of these ‘journey’ ...

Read More »

Another runaway winner from Clemenger BBDO – this time for Mars Bar

Those humorists at Clemenger BBDO Melbourne have struck again. Last time it was for a moving opus for Tetley Tea, this time with ‘Runaway Train’ for new client Mars. Mars has won this year’s Advertiser of the Year gong at ...

Read More »

New Ketchum survey shows that consumers want simpler digital devices

We’re not entirely convinced about this but a new survey, Digital Living Index, from PR group Ketchum of 6000 consumers in six countries purports to show that we want simpler, not technologically groovier, digital devices like smartphones and tablets. According ...

Read More »