At last, an interesting Visa ad (from Australia)

It’s always been a bit of a mystery why Visa (and Mastercard) spend so much on marketing, it doesn’t make a blind bit of difference which one works your credit card does it? But at least there’s a strategy in ...

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Don’t mess with Sir Martin Sorrell and WPP you Oystercatchers!

They keep doing it don’t they, these people who think they can spirit business out of WPP? But they can’t, of course, because WPP boss Sir Martin Sorrell is quick to call in the lawyers when anybody tries to leave ...

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Amazon takes on Apple and Google with ads on new Kindle

Amazon’s new Kindle book reader, due to start shipping in the US in May, will feature full screen screensaver ads and banner ads at the bottom of pages. The new Kindle at $114 will be $25 cheaper than the current ...

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BBH survives British Airways review to handle autumn brand relaunch

I didn’t know British Airways, now part of International Airlines Group with Iberia, had been reviewing its account but that seems to be the implication of this report in Marketing. It’s not so surprising really as BA has found advertising ...

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Phil Rumbol’s new agency 101 launches with French Connection and Mr Kipling

It’s not just former Cadbury marketing director Phil Rumbol’s agency of course, the other partners are Fallon refugees Richard Flintham, Laurence Green and Mark Elwood plus financial director Steve Waring from Saatchi & Saatchi. But Rumbol, the marketer who commissioned ...

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Another heritage trip for Hovis but where’s the beef, or wheat?

We can all recall (or envisage) the days when young Ridley Scott was making nostalgia-soaked films for Hovis. And current owner Premier Foods is pushing nostalgia about as hard as it will go, latterly with the Hovis through the ages ...

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Can Foot Cone & Belding (aka DraftFCB) ever recapture its past glories in the UK?

DraftFCB’s London outpost has been shuffling the deck chairs, promoting managing partner Sharon Jiggins (who looks after its Post Office account) from managing partner to managing director. But the agency, which is owned by Interpublic, looks further away than ever ...

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Why is Purina’s Fancy Feast the most popular commercial in the US?

Well you either feel this way about cats or you definitely don’t (even if you quite like cats). Agency Avrett Free Ginsberg (which seems to have started out as a print fashion agency) has certainly produced a winner for Nestle’s ...

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