In business it’s often difficult to see the wood for the trees. In the agency business the trees are often ‘business’ issues themselves, the wood is creative output. Let me put this into today’s context. Recently I’ve talked with a ...Read More »
Interpublic is back in the game with decent results for 2010 – but what will CEO Michael Roth do next?
The world’s once mightiest marcoms group is still nowhere near challenging WPP, Omnicom and Publicis Groupe in the global marcoms stakes but Interpublic looks like it’s finally left the intensive care ward. It’s just reported net income (profit) of $281.2m ...Read More »
And writer (and celebrated guitarist) Carrie Brownstein should know as she briefly toiled at the famous Portland agency back in 2007, interviewing for its intern programme. The finale for the first series of IFC’s hit show Portlandia, set in and ...Read More »
First because it’s for the New Focus which is emerging as the base model for the whole Ford range in the US as well as Europe, the first time a big US manufacturer has majored on a European model in ...Read More »
Cannes 2011 to award new gong to best holding company – is this good news for WPP creative boss John O’Keeffe?
The Cannes Lions are always up for yet another award and this year the festival is going to award the best marcoms holding company, based on points gathered all the way up from shortlists (in a bewildering number of categories ...Read More »
Well he does in this presentation on marketing to the so-called BRICs (Brazil, Russia, India, China) anyway. Actually Richard Monturo, the new global marketing boss of Volvo is just teasing, he goes on to say that all consumers aren’t the ...Read More »
When Jerry Buhlmann took over from Robert Lerwill as CEO of Aegis in 2008 there were a few raised eyebrows. Buhlmann originally built his reputation as a media boffin and there had already been surprise when he beat Aegis-owned Carat’s ...Read More »
It used to be received wisdom that an ad agency’s assets (or any other agency’s assets) went ‘up and own in the lift’ and that therefore agencies or agency groups were bad investments because the staff and their clients could ...Read More »
Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our ...Read More »