World’s biggest advertisers turn to search specialists but use of mobile and social experts lags behind

The World Federation of Advertisers (WFA) has released the results of its latest survey into the way that the world’s biggest advertisers organize, budget and remunerate paid search. The first such survey since 2009 indicates that WFA members – half ...

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Now Google+ signs up David Beckham

Google’s latest social media foray Google+ has already done a good job of annoying competitors Facebook and Twitter, both complaining that the way it is incorporated in Google search results acts to their disadvantage. But the new service still needs ...

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Wieden+Kennedy London aims new Lurpak Lightest squarely at foodies

Wieden+Kennedy London has unveiled its first work for Denmark’s Arla Foods’ with this campaign, “Be wonderful and wise,’ for new brand Lurpak Lightest Spreadable. It’s by way of Marks & Spencer ‘food porn’ with a gritty Honda-style voiceover, making the ...

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Will the old Mad Men magic work for Tina Brown’s new Newsweek?

Creatives, sharpen your pencils. Tina Brown, editor of Newsweek and The Daily Beast, has a new challenge for you. Well, not ‘new’ perhaps; more “retro”. It’s a once-in-a-lifetime opportunity to hone those copy skills which you might, if you were ...

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Y&R Amsterdam puts down awards marker with ‘Smart Thief’ ad for LG

It must be something they take with their coffee in Amsterdam (yes, we know) as the place is turning out clever ads from addresses all over the city, not just Wieden+Kennedy and 180. ‘Smart Thief’ for LG’s super-slim TVs emanates ...

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Etam’s stripping models shock the Musee d’Orsay in Paris (the punters don’t seem to mind too much)

French fashion chain Etam decided to liven things up a bit in Paris by having three of its models disrobe in the posh Musee D’Orsay before making their inimically girlie escape. The museum authorities weren’t amused (filming isn’t allowed without ...

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