Swedish meatballs giant IKEA wins Cannes Lions advertiser of the year

For many people (me) the only possible attraction of a visit to IKEA is the swedish meatball lunch offered in the canteen. The Harvard Business Review once famously described it as the company that had turned its customers into suppliers ...

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Publicis Groupe to pay $575m for US digital specialist Rosetta Marketing Group

Publicis Groupe is making its third big bet on digital in five years by agreeing to pay $575m for Princeton-based US digital outfit Rosetta Marketing Group. Rosetta, founded in 1998, provides personality-based marketing services (analyzing the different brand choices consumers ...

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Mother signs film director Wes Anderson for Stella

It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling statement for the product. Here are some new pyrotechnics ...

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WPP’s Eric Salama moves in to shake up big market research buy TNS

Eric Salama, chairman and CEO of WPP’s giant research business Kantar, is also taking over from Pedro Ros as CEO of TNS, the research company WPP bought for £1.1bn in the summer of 2008. Ros, a TNS lifer, is becoming ...

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Diesel stays resolutely stupid with new agency Santo

Anomaly’s ‘Be Stupid’ campaign attracted much attention (and won a gong at Cannes) but when the agency and its Italian fashion client parted company abruptly last year it looked as though stupid had run its race. Not so, new agency ...

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