PR giant Weber Shandwick to challenge ad agencies with in-house creative department

Interpublic-owned Weber Shandwick, which claims to be the world’s biggest PR company, is entering the content game in London with the creation of what amounts to a 12-strong in-house creative department. The company, led by chairman Lord Chadlington (Peter Gummer ...

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Yahoo to pay $28m for loss-making unsold inventory online ad network 5to1

Yahoo is to buy Santa Monica-based online ad network 5to1 for an eye-watering $28m, despite the company turning over less than $1m and losing $9m. 5to1, set up by former Fox Interactive Media executives, finds well-known brands to place in ...

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KFC and a dash of Baileys Irish Cream wows consumers in China

Well Yum Brands, owner of KFC, hopes so anyway. The ever-alert Brand Channel has spotted this ad by DraftFCB promoting KFC with a generous slurp of what looks like Baileys Irish Cream liqueur designed to give “a taste of Ireland.” ...

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Shredded Wheat dumps macho challenge for Superfruity version

It’s always a shame when a great campaign runs out of gas and Shredded Wheat, the venerable breakfast cereal marketed by Cereal Partners in the UK and Kraft in the US, is famous for its ‘three Shredded Wheat’ campaign which ...

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Now Mothercare wields the axe as UK High Street slump bites

The UK High street is a hellish place for mid-sized retailers at the moment as tax rises and the public sector pay freeze take large lumps of out of UK consumers’ wallets (or purses in this case). Mothercare is the ...

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Newsweek Daily Beast tie-up is paying off says publisher Colvin

It’s early days yet of course but Stephen Colvin, president of the Newsweek Daily Beast company, says the merger between the venerable weekly news magazine and Tina Brown’s Daily Beast website is paying off, in terms of ad pages as ...

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