What will BMW come up with as it launches long-anticipated agency review?

Judging by recent events in the car industry, like Jaguar’s formation of new in-house agency Spark 44 (led by German executives), it could be just about anything. First off are BMW’s US accounts, worth around $300m. National creative advertising is ...

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Why has Andy Hornby quit as boss of resurgent Boots?

Well Andy Hornby, a former protege of Allan Leighton at Asda along with Sainsbury’s Justin King and others, probably deserves a break after being crucified in the banking crash of 2008 (he ran HBOS which collapsed owing twenty-odd billion) and ...

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Lowe and Huge partner to secure Cif and Sunlight from Unilever

Unilever global CMO Keith Weed said recently that he wanted partnerships of traditional and digital agencies to handle the company’s worldwide business (preferably under the same ownership) and Interpublic’s Lowe and Partners and its fast-growing US-based digital agency Huge have ...

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Agence H deploys some Psyop magic for Citroen C5 dominoes ad

Animation and effects studio Psyop is popping up all over the place these days and Agence H in Paris has used its services to good effect in pepping up this ad for Citroen’s C5. At first glimpse it’s just another ...

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