Indefatigable Toyota plans two days of record breaking for Prius

Toyota hasn’t had the happiest of times recently with recalls and now production interruptions following the earthquake in Japan. But the world’s biggest car company has responded with a series of determinedly upbeat campaigns from the ever-ingenious Saatchi & Saatchi ...

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Booming M&C Saatchi sets sights on world domination (again)

The nothing is impossible boys seem to be back, M&C Saatchi has just reported profits of £7.76m on a 21 per cent increase in worldwide revenue to £125m and is spending some of it on buying the EMCG agency in ...

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Razorfish Sheraton win is good news for Publicis Groupe’s digital strategy

Sheraton Hotels and Resorts has appointed Publicis Groupe-owned Razorfish as its lead agency, working with PG sibling Kaplan Thaler Group. Sheraton spends around $24m in the US. Razorfish, which PG bought from Microsoft for $500m in 2009, has handled Sheraton’s ...

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Doubts grow about UK ad magazine Campaign’s publisher Haymarket

Haymarket Publishing, publisher of Campaign, Marketing, Management Today and Brand Republic in the professional sector and What Car, gadget paper Stuff and football mag FourFourTwo has taken a fearsome hammering in the recession. Its profits have dropped from £44m on ...

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WPP’s Sir Martin Sorrell is coming home – but not just yet

Well the good knight didn’t get to where he is today by not reading the small print and he’s evidently waiting to see just how WPP will benefit from coalition chancellor George Osborne’s Budget changes before finally committing the marcoms ...

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