WPP’s Sir Martin Sorrell is coming home – but not just yet

Well the good knight didn’t get to where he is today by not reading the small print and he’s evidently waiting to see just how WPP will benefit from coalition chancellor George Osborne’s Budget changes before finally committing the marcoms ...

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It must be spring, Twiggy and the Marks & Spencer gals are back

Marks & Spencer may have a new CEO in Marc Bolland from Morrison’s but the new broom seems happy to stay with marketing director Steve Sharp’s top totty through the ages format, led by queen bee Sixties model Twiggy. Casting ...

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Can McCanns make money out of its new neural network?

Say what you like (and we do) ad agencies are brilliant at coming up with clever wheezes, mostly for clients of course but sometimes for themselves. What they’re not so good at is making money out of the latter. Now ...

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New style Ford focuses on brand ambassador Doug the puppet

We always knew that no good would come from all this social media business and now we have Ford, the ultimate buttoned-down corporation, creating a viral-friendly Kermit-style puppet called Doug to be its brand ambassador for the new Ford Focus ...

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Nike celebrates England Rugby Grand Slam win…only they didn’t

Be prepared is obviously the motto at Nike as well as the Boy Scouts (or is it Girl Guides?) and Nike was ready with this little film to celebrate England’s rugby team winning the Grand Slam against Ireland in Dublin ...

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How to get the most out of social media fan pages

Researchers Millward Brown and Dynamic Logic with the World Federation of Advertisers (WFA) have researched what people around the world gain by becoming fans of brands, what global marketers expect from social media and what drives most value for both ...

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20 years after HIV former basketball star Magic Johnson fronts Dove For Men

It’s not a bad comeback is it? 20 years after being diagnosed HIV positive (thought then to be a virtual death sentence) former basketball star Earvin ‘Magic’ Johnson is fronting a Dove For Men campaign, surrounded by his family and ...

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Adidas kicks off Olympic wars with Sid Lee’s star-packed All In ad

Not that very many (if any) from footballers David Beckham and Lionel Messi, basketballer Derrick Rose and chanteuse Katy Perry will actually be competing at the London 2012 Olympics but Adidas is the official sports kit supplier and it’s clearly ...

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