Sega and Hub Strategy find a gory solution for launch of new video game

Via a well-spoken zombie zombie in a suit, naturally. San Francisco agency Hub Strategy and client Sega have produced this ingenious solution to the problem of selling M-rated video game ‘Rise of nightmares’ (only for adults, 17 or over) on ...

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Abu Dhabi’s Etihad Airways to roll out ad bonanza?

Etihad Airines is reported to be reviewing its ad account with a purported budget of £100m so is adland in line for some munificence from the Abu Dhabi royal family, who have just poured £400m in an Etihad stadium-naming deal ...

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PepsiCo and AMV invent Firefingers and Icefist for Doritos Fire launch

PepsiCo and UK agency AMV/BBDO have invented a cartoon duo, Firefingers and Icefist, to promote new Doritos Fire (claimed to be the hottest Dorito yet) and Pepsi Max Citrus Freeze (just the stuff to cool you down afterwards). It’s an ...

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Now Trinity Mirror’s People newspaper is dragged into UK phone hacking scandal

In leaked evidence submitted to an employment tribunal in 2007 former People journalist David Brown has alleged the the paper’s reporters hacked into the phones of various celebrities including TV presenters Ulrika Jonsson (pictured) and Noel Edmonds. In a witness ...

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Is market leader Tesco on the retreat in the UK supermarket battle?

You have to feel for Tesco CEO Phil Clarke (pictured), no sooner had he taken over from long-serving and highly successful predecessor Sir Terry Leahy, than UK retail sales fell off a cliff, hitting supermarket food sales too for the ...

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Steve Jobs leaves a daunting but inspiring legacy

US president Barack Obama hit the nail on the head when he said that Steve Jobs, who has died aged 56, was: “brave enough to think differently, bold enough to believe he could change the world and talented enough to ...

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