New Gap logo is trashed to death by Facebook fans

Preppy fashion stalwart Gap seems to be enjoying a new lease of life and North America president Marka Hansen had the bright idea of inviting Gap fans on Facebook to comment on its new logo by New York-based Laird & ...

Read More »

Microsoft shuts its Massive in-game ad sales operation after four years

Talk about zagging when everyone else is zigging, just as rival Google is eyeing driverless cars of all things and on the day Twitter has announced it will offer local ads next year, Microsoft is to close its Massive in-games ...

Read More »

Vodafone plans big return to UK pre-pay mobiles market

Mighty Vodafone is planning to take on O2 and Everything Everywhere (the new owner of Orange and T-Mobile) in the UK pre-pay market this Christmas with a £10m plus ad push. Presumably this will be through BBH, still its official ...

Read More »

Now Google eyes ‘driverless’ cars market

We all know that Google, in best Star Trek style, boldly goes where others fear to venture, but branching out into driverless car technology is quite a leap even for its audacious founders Sergey Brin and Larry Page. But that’s ...

Read More »

Five things you didn’t know about advertising agencies 1970s (2)

1/ The most important adman in the world in the 1970s was Marion Harper (a bloke), head, first, of McCann-Erickson and then of Interpublic, the marcoms groups that grew off the back of McCann’s. Harper, who was born in Oklahoma ...

Read More »

Campaign owner Haymarket suffers worrying 20% drop in sales

If you were a quoted media company and lost 20 per cent of your sales in a year, without a major disposal, the directors would be queueing on the nearest window sill to meet their fate. But Haymarket, which publishes ...

Read More »