The marketer’s dilemma: we know social media is important but what does it really do for us?

Here’s an interesting report of some of these trials and tribulations, from Brian Carroll, writing in WebProNews. Over the holidays, I had some time to really dive into the Linked-In B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President ...

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New Year present for Saatchi as it lands Lenovo computers

The Consumer Electronics Show currently grinding on in Las Vegas also saw the final round pitches for a new global branding campaign for Chinese computer maker Lenovo in which Saatchi & Saatchi beat incumbent Ogilvy & Mather and hot hotshop ...

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News Corp slims down MySpace for cut-price sale

News Corporation is cutting around 500 jobs at embattled social network site MySpace as part of a slimming down process clearly intended to attract a buyer. It looks highly unlikely that it will recover the $580m it paid to buy ...

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Is the Playboy brand really worth $207m? Hugh Hefner thinks so

And so does FriendFinder Network, owner of Penthouse which actually offered slightly more than Hugh Hefner’s $207m for the listed publisher. But Hefner, who is 84 and founded the magazine in December 1953, owned a blocking stake in the company. ...

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