Adidas switches global ad account to Sid Lee – who the hell is Sid Lee?

Well it’s a Montreal-based agency whose principals Bertrand Cesvet, chairman, Eric Alper, strategist, and Tony Babinski, creative director, have a long relationship with entertainment phenomenon Cirque de Soleil and now work their magic for, among others, Adidas. And it’s quite ...

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Mighty Facebook dominates UK ad distribution

According to researchers ComScore it does anyway, delivering 19.7bn ads to its huge user base in May 2010, up from 11.8bn the year before. This is almost four times as many as second-placed Microsoft, followed in turn by Google, eBay ...

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Is the BP brand really in such poor shape?

One hesitates to take issue with Mark Ritson, the esteemed marketing consultant and columnist on Marketing Week but he does seem a little confused in his latest fulminations about BP. According to Ritson the recent RBS “buy” notice on BP ...

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Consumers seem to think the Old Spice pin-up isn’t an actor

Well so many have been talking to him and sending videos that the Old Spice system broke down. The ad for Procter & Gamble’s Old Spice Red Zone Body Wash featuring actor Isaiah Mustafa, won the top TV gong at ...

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Is Google finding life a little harder?

Well its latest quarterly results suggest it is, even though profits rose from $1.48n to $1.84bn its costs rose by a thumping 20 per cent. According to the pundits this suggests that the company is reverting to research and development ...

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