Starcom says Asia Pacific will overtake North America ad spend by 2016

Or maybe 2017. One sometimes feels forecasts of ad expenditure could be produced by a cat and a calculator but a new one from Starcom and emarketer is interesting. It predicts global ad expenditure will rise from $465bn in 2009 ...

Read More »

U.S. papers offer brands discount deals

Is it confidence or desperation? The National Newspaper Network in the U.S. is offering advertisers results-based deals on their campaigns. If brands don’t gain at least a 10 per cent increase in sales volume from a series of ads, they’ll ...

Read More »

Publicis and Omnicom Media Group in the dock over China money laundering scandal

The bosses of Vivaki, the Publicis online buying operation and a leading client of Omnicom Media Group have been questioned by police in the south-western Chinese city of Chongqing over accusations that a media broker they used, Zheng Zhixiang of ...

Read More »

Antonio Federici promises sexy poster blitz for Pope’s London visit

UK-based ice cream company Antonio Federici (damn, they’re not Italians) is threatening to carpet London’s Westminster area with a new poster on Friday, the day Pope Benedict XV1 visits the Anglican Westminster Abbey and then delivers a mass at Catholic ...

Read More »

DDB London brings in neuroscientist to understand consumers – and jingles

One Dr Daniel Mullensiefen no less, a lecturer in pyschology, music and computing at Goldsmiths college at the University of London. The doc will spend one day a week advising DDB London on neuroscientific theory and pyschological testing. This all ...

Read More »

Twitter takes on Facebook with pictures and video

Twitter is redesigning its site to include more pictures and video including deals with photo-sharing site Flickr and YouTube. The aim is to get people to stay on the site longer rather than clicking on links in tweets which take ...

Read More »

All change at the Beeb as Trust chairman Lyons steps down and BBC1 programme boss Jay Hunt ships out for Channel 4

It’s trouble and strife at the BBC despite director general Mark Thompson’s ringing defence of the corporation at the recent Edinburgh International TV Festival. BBC Trust chairman Sir Michael Lyons, head of the body that’s supposed to regulate the Beeb, ...

Read More »