Can Aegis boss Jerry Buhlmann survive £25m bad debt in Spain?

When Jerry Buhlmann took over from Robert Lerwill as CEO of Aegis in 2008 there were a few raised eyebrows. Buhlmann originally built his reputation as a media boffin and there had already been surprise when he beat Aegis-owned Carat’s ...

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Can Unilever’s Sustainable Living Plan work for everyone? Including China’s green tea drinkers?

Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our ...

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Toyota Prius name games from Saatchi & Saatchi LA

Toyota is turning its Prius hybrid cars into a standalone brand for the ecologically-minded and Saatchi & Saatchi LA has produced two charming commercials to help, the one inviting consumers to suggest what the plural of Prius should be and ...

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Tesco and its rivals need new ideas to combat Asda’s price guarantee

Asda’s really getting under the skin of its rivals with its promise that its controversial price guarantee scheme is here to stay. The promotion helped the grocery retailer grow like-for-like sales by 1.6 per cent in its fourth quarter, quite ...

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Is WPP’s Possible Worldwide embarking on mission impossible?

On the face of it it seems sensible enough to pull four WPP-owned digital agencies – New York’s Schematic, Bridge Worldwide in Cincinnati, Blue Interactive in Singapore and Quasar in New Delhi – together to form global network Possible Worldwide. ...

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