Giles Keeble: my Top Tips for Cannes

“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the ...

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Publicis Groupe seals in-car deal with Renault

We noted yesterday that the full effect of Publicis Groupe’s tech-inspired “transformation” had yet to be evident but maybe there’s a clue here: Renault and its Challenges Groupe publishing partner have struck a deal with Publicis to produce an in-car ...

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Above+Beyond wins Subway from McCann

Above+Beyond, one of London’s livelier independent agencies under former McCann UK boss Zaid-Al-Zaidy, has won Subway in the UK and Ireland – from McCann. A+B won a three-way pitch organised by the AAR. Subway had been with McCann for ten ...

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MSQ Partners valued at £37.5m after new LDC investment

Mid-sized marketing group MSQ Partners has secured a new investor, private equity firm LDC in a deal that values the business at £37.5m. MSQ’s agencies include Holmes & Marchant (branding & design), Smarts Communicate (PR and content), Stack (customer activation ...

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Brand experience: Amplify’s Ben Peckett’s Top Tips for Cannes

Ben Peckett is creative director of brand experience agency Amplify On the back of standout work in 2018 such as Adam&EveDDB’s Project 84 for CALM, the bar has never been higher for experiential marketing. And with brand experience playing a ...

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Piers Morgan attacks Robert De Niro for Warburtons ad

Was Good Morning Britain’s Piers Morgan right to take a pop at Robert De Niro for appearing in the new Warburtons bagel ad? According to Morgan, a former Daily Mirror editor whose veins run with tabloid ink, De Niro is ...

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Possible names Calderon as a creative leader on new VW

Aileen Calderon (left) has been appointed group creative director of Possible New York where she’ll help lead WPP’s new Volkswagen creative account, reporting to ECD Jason Marks. Prior to this she worked at various KBS agencies, on BMW among others, ...

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