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Wieden+Kennedy is backing new indie agency Callen – based in Austin, Texas – with one proviso: that Callen can’t sell. W+K has been proudly independent for 35 years – with the not inconsiderable help of foundation client Nike – and ...

Smaller is beautiful seems a strange mantra for M&C Saatchi but that seems to be the message in its half year 2017 results. The bad news is a ten per cent fall in pre-tax profits due to sharply higher costs, ...

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/What prompted you to start Hogarth? We saw the need for bigger and better production agencies that, nine years ago, were mainly providing print ads for clients like retailers – promotions ...

Japanese sportswear brand Asics has confirmed the appointment of Saatchi & Saatchi as its global agency of record. The account will be led by Saatchi’s Los Angeles and Tokyo offices. Earlier this this month Asics and Saatchi launched ‘Wake Up’ ...

Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is setting out to flood the marketing world with oodles of content that nobody much wants either. This is the brainchild ...

Domino’s has become the “official food of everything” in the first campaign from agency VCCP. Included in this are “Squads.” And “Nights in with the family.” You can see why the client liked “official food” although I’m sure VCCP wasn’t ...

Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded brand arena, it isn’t enough for marketers to be ...

Adam&eveDDB has enlisted Enid Blyton’s Famous Five for its Great Western Railways debut – ‘Adventures Start Here.’ GWR head of marketing Amanda Burns says: “As part of our modernisation programme and commitment to revaluing rail in the hearts and minds ...

On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent ...