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Independent arts specialist AKA has retained the Government’s Department of Culture Media and Sport (DCMS) media planning and buying account following a competitive pitch. The account is estimated to be worth £20m over the four years. DCMS properties include Tate ...

Recently, in a packed-out room at Advertising Week Europe, Sir Martin Sorrell announced S4 Capital’s plans to go ‘back to the 1990s’ and reunite media with creative. Brainlab’s founder, Dan Gilbert, is making similar noises. His plan to build the ...

Sir John Hegarty a media man? Sort of. Hegarty is chairman of a new-style media agency called Electric Glue and the agency has just won the Freesat media account in partnership with another relative newbie called Roast. Freesat is a ...

Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. ...

Nobody quite knew if Grey Consulting was a real world bid (or just somewhere to park a CEO) when it was announced about a year ago but it’s just struck a deal with an entity called Makerversity, described as a ...

Omnicom agency DDB is changing its visual identity to mark its 70th birthday, harking back to its distinguished inception as New York’s most creative agency, the NYC equivalent of the UK’s Collett Dickenson Pearce, many of whom were inspired by ...

Mastercard CMO Raja Rajamannar is to succeed RBS CMO David Wheldon as president of the World Federation of Advertisers (WFA) which represents most of the world’s top marketing companies. Pepsico SVP global public policy and government affairs Philip Myers becomes ...

Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in that country. The idea was floated when Mark Read (below) took over from Sir Martin Sorrell as CEO. At the ...

AppleTV+ has finally made it on the world stage after years of “will they, won’t they?” But does the world actually need yet another streaming service? Apple maintains it does in this introductory film although some of us might say ...