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Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn over the Cambridge Analytica data scandal (although its earnings keep rising – remorselessly), British Airways has been landed with a ...

Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s ability to help hapless males regain their mojo. Old Spice’s advertising has lost some of its swagger since the great ...

Looks like we’re in for much more US-style online marketing as Boris Johnson takes over as British prime minister. Facebook has a tidal wave of ads (more than 500 different ones so far) featuring BoJo and his plans for call ...

WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one, Peroni’s new global ‘Vita Con Stile’ ad. Well you would wouldn’t you? A nice shoot in Italy, exploring La Passeggiata ...

Games maker Wargaming is pitching to gamers of more mature years with its new World of Tanks campaign from MullenLowe, claiming it’s where ‘fast thinking beats fast reactions.’ So we have such a gamer (he’s not that old) being beaten ...

By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our finger on the pulse. This is, to a large extent, what brands pay us for; to translate what consumers are ...

Say what you like about Cannes, it has a powerful ability to make careers for advertising creatives: like an appearance on Love Island, a Grand Prix can elevate you to celebrity status overnight. And when everybody wants a piece of ...

United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and in Droga5’s debut campaign it’s highlighting the way this heavy stuff gets left around when UR offers a better way. ...

Agencies are busily appointing CMOs, some on a global basis, just at a time when clients seem to be getting rid of them. Omnicom’s BBDO has appointed New York CSO Crystal Rix (below) to the global post (she’s keeping her ...