The UK’s National Lottery is running an interesting campaign showing some of the things it supports, a change from exhorting us to buy a ticket and get rich. This seems to have come from TNL’s “content” box rather than advertising, ...
Read More »The Croc’s Nick Watmough picks his Desert Island Ads
The Croc ECD Nick Watmough has successfully led campaigns for brands including Ford, Sony Mobile, Lucozade and many more. He has also held senior positions at agencies Ogilvy, Digitas and Publicis Sapient and worked at Sky Creative. Desert Island Ads ...
Read More »WPP’s Ogilvy wins global Absolut business
New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times ...
Read More »Leo Burnett wins Comic Relief 2022 Red Nose Day
It’s the BBC’s charity fundraiser Red Nose Day tonight and Leo Burnett has been selected to carry the torch into 2022, building on the event’s “Funny is Power” platform. Comic Relief head of marketing and media Jo Cullen says: “The ...
Read More »IPA 2020 census shows employee numbers down 11 per cent, with women, the old and the young hit hardest
We all know the pandemic’s impact on the advertising industry has been tough, and the IPA 2020 census figures are here to prove it. Staff numbers have fallen by 10.8 per cent to 22,188 in 2020, with media agencies (down ...
Read More »Intel mixes it with Apple with ‘I’m a Mac’ actor Justin Long
You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a ...
Read More »AMV gives new Sheba campaign the gourmet treatment
Assuming we ever get rid of lockdowns (not a racing certainty) one of the enduring consequences will be thousands of newly-acquired pampered pets. My neighbourhood is awash with cockapoo puppies having to share lamp posts (dognappers please don’t read this.) ...
Read More »ASA reports on ‘unacceptable’ influencer fraud: 65 per cent of ads are not disclosed
Influencers love to claim that they are “authentic” and hard-working but they haven’t been doing themselves any favours lately. First they get caught sneaking off to lockdown-free Dubai, and now the ASA has exposed them for failing to declare ads ...
Read More »2021 set to be big M&A year – will new-style creative agencies be back on the menu?
2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital ...
Read More »