More About Advertising The alternative voice of advertising, marketing and media

Website creator Squarespace isn’t in the Super Bowl but it’s invested heavily in this contemporaneous ad with Idris Elba and British comedian Lolly Adefope, directed by Spike Jonze. Elba sends himself up nicely and it makes the point that Squarespace ...

Centrica, British Gas as was, has joined a long list of companies reviewing its agencies, in this case a wholesale review covering creative, media, CRM, PR and all those other things such companies do these days. Which puts The&Partnership in ...

One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has ...

Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s its big Super Bowl effort, to run before the kick-off on Sunday (when the audience is still, presumably, awake.) Walmart ...

Thank goodness Pepsi has gone back to working with an ad agency. The soft drinks giant may never live down the in-house Kendall Jenner debacle, but thanks to Goodby Silverstein, this year’s Super Bowl ad is really very good. It ...

Mother is in a rich vein of form just now and this time it’s New York’s turn to venture into Joan Collins and Leonard Rossiter territory for Stella Artois. Collins and Rossiter performed for Cinzano and CDP and here we ...

I see that price comparison site goCompare is reviewing its creative account, handled by writer/art director team Chris Wilkins and Sian Vickers. This follows the appointment of new CMO Zoe Harris from Trinity Mirror, the UK’s last-still-standing national and local ...

It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out ...

It especially doesn’t like “targeted ads on Instagram.” Self-referential ad spots are something of a Super Bowl tradition – including P&G’s big winner last year ‘It’s a Tide ad.’ Mars’ Skittles usually produces something decent for the NFL ad fest ...