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Renault is moving to a bespoke agency consisting of long-term creative partner Publicis and Omnicom’s OMD, brand and marketing head Bastien Schupp has told The Drum. Schupp says he considered bringing the whole caboodle in-house but decided against because of ...

We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway. But now the Wall Street Journal reports that ...

Three somehow seems more fun than other phone networks. It has the advantage that Kevin Bacon is elsewhere -EE – and doesn’t have to try to make another famous actor loveable, as Vodafone does with Martin Freeman. Wieden+Kennedy is in ...

Bob Willott of Marketing Services Financial Intelligence (who knows about these things) reckons Sir Martin Sorrell (below) and his co-investors have made a £38m paper profit on his new venture S4 Capital which reversed into a company called Derriston and ...

Piers Guilar is global director of strategy for international brand agency Seven Brands. He has also worked at Saatchi & Saatchi, Interbrand and Siegel+Gale. He has led projects for Harley-Davidson, Camelot, Barclays, Orange, McLaren, Rothschild, Guinness, Statoil and Nokia.   ...

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

Wagon Wheels are a pretty venerable biscuit brand, created by Garry Weston of Associated British Foods fame way back in 1948. Originally Weston’s Wagon Wheels (thanks Wikipedia). Designed to cash in on the popularity of western films. These days they’re ...

The fall-out from the VML/Y&R merger to form VMLY&R has begun and former WPP boss Sir Martin Sorrell (below) has added his two penn’orth, telling MediaPost: “For what it’s worth, I would have branded it Y&R/VML, particularly as the VML ...

It’s VML on top London-wise in the VLMY&R merger (as if the new name didn’t tell us so) with VML’s London MD Amanda Farmer in charge of the new entity with ECD Harsh Kapadia as ECD and Andy Ortner as ...