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My ad of the year is a 30” product description with a fairly bloody pack shot at the end. Despite all of these constraints, the ad still manages to be brilliantly funny. I hope its success inspires a deluge of ...

My ad of the years has to the “the Greatest” by Apple. It snuck in there on December the 3rd (International Day of Persons with Disabilities) and gave us a huge dollop of excellence. The product is in it throughout ...

Every year is different and, after Covid, nothing should surprise us. But 2022 certainly did and, mostly, not in a good way. But there were bright spots for many of us and MAA, embarking on its second decade, had a ...

Money seems to be on lots of people’s minds as we prepare for a somewhat testing 2023 and fintech app TotallyMoney is joining the fun (if it can be so described) with a new TV and online campaign from St ...

Adam&eveDDB is finishing 2022 in storming style, its funny Twix ad is leading our leaderboard on My Ad of the Year, with Calm closely behind, and another triumph for John Lewis in the bag. Insurance is hardly likely to get ...

“Welllll it’s a late runner but Asda’s Elf has to be a contender for my favourite ad of the year. The type of idea the whole nation loves nearly as much as the film. And one where you definitely go ...

Sport has a habit of catching out advertisers but Quilmes beer from Argentina bet the house on it in this ad which ran in October, pointing out coincidences between 1986 and the (then) forthcoming World Cup in Qatar. Clever timing ...

Dinner takes centre stage in Mother’s new campaign for recipe delivery service Gousto. Launching on Christmas Day, it shows Gousto’s meals upstaging the dramatic on-screen performances in a costume drama. The outdoor work creates headlines that apply to both film ...

After decades of apparently immovable stability at the top of the UK agency rankings, AMV BBDO is an agency in transition, with departures of key execs and clients. At the same time it’s hoovered up awards for Bodyform/Libresse in particular ...