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  • System1’s Jon Evans: which Super Bowl ads have earned their money?

    Every year millions of American football fans tune into the Super Bowl to see which team will walk a...

  • Publicis Group ends 2022 strongly but offers more modest forecast for 2023

    Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and r...

  • Ocean Labs: the appliance of science to experiential OOH

    Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Awar...

  • Skyn strips off for Valentine’s Day

    It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing...

  • Saga Holidays keeps the over 50s moving in new VCCP ad

    While the government is busy trying to persuade the over 50s to keep working, Saga Holidays has a mu...

My Ad of the Year: Aidan McClure of Wonderhood Studios

December 29, 2022 Leave a comment

My ad of the year is a 30” product description with a fairly bloody pack shot at the end. Despite all of these constraints, the ad still manages to be brilliantly funny. I hope its success inspires a deluge of ...

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My Ad of the Year: Richard Brim of adam&eveDDB

December 29, 2022 Leave a comment

My ad of the years has to the “the Greatest” by Apple. It snuck in there on December the 3rd (International Day of Persons with Disabilities) and gave us a huge dollop of excellence. The product is in it throughout ...

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Happy holiday – and a generous New Year

December 29, 2022 Leave a comment

Every year is different and, after Covid, nothing should surprise us. But 2022 certainly did and, mostly, not in a good way. But there were bright spots for many of us and MAA, embarking on its second decade, had a ...

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TotallyMoney breaks the mould for credit score ads

December 28, 2022 Leave a comment

Money seems to be on lots of people’s minds as we prepare for a somewhat testing 2023 and fintech app TotallyMoney is joining the fun (if it can be so described) with a new TV and online campaign from St ...

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Aviva hacks its way through the financial undergrowth

December 28, 2022 Leave a comment

Adam&eveDDB is finishing 2022 in storming style, its funny Twix ad is leading our leaderboard on My Ad of the Year, with Calm closely behind, and another triumph for John Lewis in the bag. Insurance is hardly likely to get ...

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My Ad of the Year: Chris Birch ECD of VCCP London

December 28, 2022 Leave a comment

“Welllll it’s a late runner but Asda’s Elf has to be a contender for my favourite ad of the year. The type of idea the whole nation loves nearly as much as the film. And one where you definitely go ...

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Quilmes beer ad foresaw a Messi future

December 22, 2022 Leave a comment

Sport has a habit of catching out advertisers but Quilmes beer from Argentina bet the house on it in this ad which ran in October, pointing out coincidences between 1986 and the (then) forthcoming World Cup in Qatar. Clever timing ...

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Gousto recipes ‘steals the show’ as Mother serves up movie-themed ads

December 22, 2022 Leave a comment

Dinner takes centre stage in Mother’s new campaign for recipe delivery service Gousto. Launching on Christmas Day, it shows Gousto’s meals upstaging the dramatic on-screen performances in a costume drama. The outdoor work creates headlines that apply to both film ...

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AMV BBDO shows what it’s made of with WhatsApp winner

December 21, 2022 Leave a comment

After decades of apparently immovable stability at the top of the UK agency rankings, AMV BBDO is an agency in transition, with departures of key execs and clients. At the same time it’s hoovered up awards for Bodyform/Libresse in particular ...

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  • System1’s Jon Evans: which Super Bowl ads have earned their money?

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