Technology
-
WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
Read More » -
Advertiser alliance tiptoes towards brand safety deal with social media giants
For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty…
Read More » -
Mega reviews may remind WPP’s Read of bad old 2016
WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance…
Read More » -
Matt Bennett of Ultra Brand Studio picks his (lockdown) Desert Island Ads
Matt Bennett is co-founder and executive creative director of Ultra Brand Studio. Adland’s not going to save the world –…
Read More » -
Havas and DAN’s Merkle make moves in a nervous post-lockdown ad world
As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven…
Read More » -
Talon Outdoor: Maxx Media applies Ada data for greater audience understanding
How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location…
Read More » -
Sorrell’s S4 Capital sails serenely on – Covid or no Covid
Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about…
Read More » -
Tim Delaney: what’s happened to our famous agency culture in a Covid world?
In amongst the heart-sinking numbers of people and families, society in general, affected by Covid-19, there are mini-subcultures that are…
Read More » -
Apple launches contentious privacy ad blitz – or does it?
Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature…
Read More »