Technology
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Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
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WPP merges Geometry into VMLY&R to create new global ecommerce company
Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce,…
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Paul Domenet: Pfizer’s vaccine may save the world from Covid – but what should we call it?
To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a…
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Now WPP merges Grey into digital network AKQA
There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey.…
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Sorrell’s S4 Capital closes gap on giants Accenture and WPP
Sir Martin Sorrell’s S4 Capital motors on happily through the pandemic, reporting Q3 2020 revenue of £86.4m (up 13% on…
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L’Oreal and Virtue launch first virtual make-up range
A lockdown world is becoming like a virtual gaming experience, you live everything online. Now its make-up too, with Signature…
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WPP keeps its head above water in Q3 – now CEO Read needs to move towards positive territory
WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in…
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Is Biden winning the presidential psychology battle?
Elections are good news for polling companies and others occupying the murky waters of research-based prediction, but dangerous too. What…
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Mirriad brings brands back from the dead for Halloween
In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a…
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