Technology
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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
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Coca-Cola launches giant $4.2bn creative and media reviews
Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in…
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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Dentsu International is first ad holding company to announce across-the-board job losses
Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly…
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Magna and Zenith chart global digital transformation – good news for cybercriminals anyway
Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next…
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Goddard steps down at Ocean after decade of OOH expansion
Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out…
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WPP bids for remaining shares in loss-making WPP AUNZ
WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ.…
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How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
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