Technology
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WPP heads ad holding pack with strong Q1 3.1 per cent revenue growth
WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version…
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Talon’s Barry Cupples: developing an international footprint
How important is it to have an international footprint at a time when a global campaign can be executed at…
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Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser…
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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home
“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO…
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Apple’s Tim Cook turns ad star as tech giant unleashes blizzard of new ads
Is there anything Apple can’t or won’t do? Steve Jobs’ Cupertino creation will doubtless confirm that it’s just about the…
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WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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Barry Cupples of Talon: Why delivering outcomes gives Out of Home a major USP
“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all…
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WPP sets 2025 target for net zero carbon
WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain…
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MSQ celebrates Earth Day with chief sustainability officer
Here’s a new one (for us anyway) in the agency C-suite, a chief sustainability officer (CSO presumably) although most agencies…
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