Technology
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Marketing and technology is a monumental muddle says new Wunderman Thompson survey
Surveys always seem to tell you what you think you know already, which is why we ignore most of them.…
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Post-pandemic tech wars: veteran Pinterest from Droga5, booming upstart TikTok
There are so many online “platforms” out there that, sooner or later, they’re going to need to take to branding…
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Consumers lose connection with online shops: half willing to pay more on the high street says Deloitte Digital
The great pandemic move to digital has hit a real-life brick wall, according to a new study from Deloitte Digital,…
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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising…
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Is ‘Creative Business Transformation’ a proper meal for a Cannes Lion?
Cannes is back in June – sort of, still virtual alas – with lions in their cages for pandemic-ravaged 2020…
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WPP CEO Mark Read on global ad recovery, Out of Home, in-housing and creativity in everything
WPP CEO Mark Read has been telling executives from the Out of Home industry about how the new WPP operates…
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Young footballer Kiyan Prince brought back to AI life in moving Engine/EA Sports campaign
This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine…
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Omnicom duo unveil first “conscious brands” top 100
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners…
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Exclusive: AKQA Group’s Ajaz Ahmed on new-style creativity and WPP in an ever-changing ad world
1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have…
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