Technology
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Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
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CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic
IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI,…
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Neil Davidson of HeyHuman: how brands can humanise AI
News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe…
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Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered,…
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Tom Denford and David Indo from ID Comms: how to tackle ad fraud
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted…
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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly
On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared…
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Uber sues Dentsu media agency Fetch for alleged click fraud – Fetch CEO issues strong rejoinder
Fetch Media, the digital and mobile specialist owned by Dentsu, is being sued for $40m by Uber for “click fraud,”…
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Tom Denford and David Indo of ID Comms: Facebook gets it wrong again
On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism…
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Why does WPP want to invest in a podcast company?
WPP bought a stake in New York podcast firm Gimlet for £3.8m the other day (clients include Google, Ford and…
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