PR

WPP closes in on mystery Chinese company Huawei

Here’s an interesting one: Ad Age reports that WPP has ‘edged out’ Omnicom in what seems to have been a two-horse race for Chinese telecoms giant Huawei (‘Hway-hay’ is what you say apparently). Huawei is a global business-to-business supplier (worth ...

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An online campaign isn’t just for Christmas, it should work for everyone every day says ais London

Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...

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GE turns to robots to buff up corporate reputation

It’s quite unusual to see old-fashioned corporate advertising on TV these days but industrial (and everything else) giant GE, General Electric as it was and sometimes still is, has been ploughing the out-of-fashion furrow for a while. These days most ...

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Dumb Ways to Die is monster global viral hit for McCann Melbourne

This must be the biggest creative hit in McCann’s recent history, maybe ever. And a likely (unlikely) big award-winner over the next year. McCann Melbourne’s ‘Dumb Ways to Die’ for the Melbourne Metro has over 25m YouTube hits in just ...

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Bouncy swimsuit model Renee Somerfield puppies up for Mack Boots

It’s a dog’s life (or life for dogs) in ads these days: Churchill’s Churchill has lost his best buddy Martin Clunes, Fenton is still chasing deer around Richmond Park for Everything Everywhere. But here’s a Churchill (the dog) lookalike with ...

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Wonga is caught out for blogging dirty on Twitter

Sally Bercow and Alan Davies – who you may recall were a little too keen to blacken the name of Lord McAlpine – are not the only prominent twitterati caught abusing social media recently. Wonga, the so-called payday loans company ...

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