PR

Now Vodafone tries crowdsourcing in search of a decent campaign – well it’s tried everything else

UK telecoms company Vodafone is a business phenomenon, turning a military radio business into a global leader in telecoms and one of the biggest British companies. But producing any decent advertising seems completely beyond its serried ranks of executives, despite ...

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Can Unilever’s Sustainable Living Plan work for everyone? Including China’s green tea drinkers?

Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our ...

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Blow for Freud Communications as Best Buy seeks PR repitch after just a year

Giant US electrical retailer Best Buy’s foray into the UK has not been an unalloyed success with the company cutting back its planned store expansion to concentrate on online sales. The UK launch is a joint venture with Carphone Warehouse ...

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Is this Chris Moore's "Ratner" moment at Domino's Pizza?

Domino’s Pizza is predicting sustained growth on the back of excellent figures announced today, but is it possible that chief executive Chris Moore had his “Ratner” moment when he informed us that there was a double-dip jump in demand for ...

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