PR

Now Bill Gates catches the Cannes bug with new $1m Aid challenge

Cannes really is taking over the world; not only does it dominate the advertising (and much else) awards calendar but it’s trying to change the world too. The Bill & Melinda Gates Foundation, set up to spend some of the ...

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Now Sorrell scores £28m News International in another closed WPP pitch

This is becoming a bit of a trend, News International has awarded its £28m ad account (does it really spend that much on external media?) to holding company WPP. WPP is to set up ‘Team News’ to handle News international’s ...

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Two cheers for RBS boss Stephen Hester

Well the bloke hasn’t had much to cheer him up recently, having lost a million quid bonus and been vilified by politicians of all hues, mostly for their own hypocritical purposes. Why hypocritical? Labour fuelled the City’s bonus culture and ...

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Costa Concordia disaster is a PR problem for the entire cruise ship sector

If only it were possible to blame the whole disaster on Captain Schettino’s recklessness on Friday 13th last, Carnival – ultimate owner of the Costa Concordia – would surely have succeeded in cauterizing a brand crisis of epic proportions quite ...

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