PR

Now Vodafone tries crowdsourcing in search of a decent campaign – well it’s tried everything else

UK telecoms company Vodafone is a business phenomenon, turning a military radio business into a global leader in telecoms and one of the biggest British companies. But producing any decent advertising seems completely beyond its serried ranks of executives, despite ...

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Can Unilever’s Sustainable Living Plan work for everyone? Including China’s green tea drinkers?

Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our ...

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Blow for Freud Communications as Best Buy seeks PR repitch after just a year

Giant US electrical retailer Best Buy’s foray into the UK has not been an unalloyed success with the company cutting back its planned store expansion to concentrate on online sales. The UK launch is a joint venture with Carphone Warehouse ...

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Is this Chris Moore's "Ratner" moment at Domino's Pizza?

Domino’s Pizza is predicting sustained growth on the back of excellent figures announced today, but is it possible that chief executive Chris Moore had his “Ratner” moment when he informed us that there was a double-dip jump in demand for ...

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Publicis Groupe boss Maurice Levy plans a spending spree in China

Publicis Groupe boss Maurice Levy says he wants 30 per cent of the company’s earnings to come from emerging markets like China and Brazil in the next few years and, to that end, intends “to make some acquisitions in China.” ...

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PR disaster as Lib Dem peer Lord Oakeshott sandbags UK government bankers bonus deal

The UK coalition government, comprised of Tories led by David Cameron and chancellor George Osborne with a tail of increasingly reluctant Liberal Democrats, has been completely sandbagged today by Lib Dem peer Lord Oakeshott (hardly a household name) resigning over ...

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Lady Gaga mulls new fragrance smelling of ‘blood and semen’

Possibly not one for your mother then on her birthday. Fashion sheet Fashionista reports that the ‘nose’ hired to produce big-selling popstress Lady Gaga’s first fragrance is considering one based on the above two ingredients. Now this may just be ...

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