PR
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Is P&G’s new purpose ad ‘The Look’ really a cop out?
Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and…
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Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike…
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Jane Austin: why do people in advertising – especially CMOs – have to speak in riddles?
Trust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies…
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Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business
What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and…
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Introducing the More About Advertising Book Shop
Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to…
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Reckitt Benckiser joins anti-plastic rush
RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic…
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VW in America grasps emissions nettle in WPP ad debut
Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new…
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Coke recycles Cannes winner for new recycling campaign
Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of…
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Dark Horses promotes forgotten footballers for CONIFA European championship
More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies –…
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