PR

Publicis Groupe claims top China PR spot with Genedigi buy

Publicis Groupe’s Maurice Levy said last year that he wanted 30 per cent of the company’s revenues to come from China and emerging markets and he’s obviously decided that PR is a good way forward, buying 400-strong Genedigi, which PG ...

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Cameron and Clegg’s crew get marching orders as NHS PR stunt backfires

It had to happen, the habit of politicians of marching into schools and hospitals to plug their latest policies (or in this case NHS policy rethink) has become a diabolical liberty. So Guy’s Hospital orthopaedic surgeon David ‘Bones’ Nunn gives ...

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Clever McDonald’s UK plugs its CSR agenda – and its ingredients

Corporate social responsibility is one of the issues of the age: is it companies contributing to the greater good or just a clever way to promote their (not so good for all of us) products? McDonald’s has it both ways ...

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UK coalition government relies on pomp and circumstance to avoid meltdown

Iconic adman and three-time election-winning Thatcher adviser turned public relations oligarch Lord Bell, speaking at an IPA event in March 2010, summed up election strategy thus: if a country’s ‘feel-good factor’ stays above a certain level, governing parties win elections. ...

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Leave the internet alone Zuckerberg tells Sarkozy

French president Nicolas Sarkozy’s clever plan to look both innovative and responsible at his unilateral ‘eG8’ summit in Deauville has flopped as his hand-picked collection of internet whizz guests (hand-picked by Maurice Levy of Publicis Groupe) roundly rejected his plans ...

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