PR

Better Together’s ‘the Woman Who Made Up Her Mind’ ad is like a wet weekend in the Highlands

Is this the most ridiculed ad of recent years? M&C Saatchi’s ‘Better Together’ campaign advising a No vote in the forthcoming Scottish Referendum always had a mountain to climb’ given the almost wholly negative, nay scare-mongering, tone of the ‘No’ ...

Read More »

AMV tries upbeat for Cancer Research UK

Maybe Cancer Research UK has been listening to our moans to the effect that cancer charities have been sluicing up our money for decades now, with few signs that medical research is making much progress in confounding cancers. So it’s ...

Read More »

JWT London launches ‘coffee vs gangs’ for Kenco

Somehow you don’t associate Mondelez with good works; maybe because it promptly closed down a Cadbury factory in England after buying the company or maybe because boss Irene Rosenfeld has a certain Cruella de Vil air – or maybe both. ...

Read More »

Cake takes a bite of blu’s e-cigarettes crusade

They’re an artful lot over at blu e-cigs, first of all running a launch campaign through Brothers and Sisters that seeks to appropriate blue as the brand’s colour; partly to create a brand property that will survive even if e-cigarette ...

Read More »

PR chief Lord Chadlington steps down as Huntsworth disappoints shareholders

Back in April 2013 Chinese PR-based marcoms contender Blue Focus bought a 20 per cent stake in Lord Chadlington’s quoted PR business Huntsworth for a chunky £36.5m. Today it was announced that Chadlington (Peter Gummer as was, left) is to ...

Read More »

Shakira plus a good cause works wonders for Danone

Well here it is then, the world’s most shared video according to someone or other with 280m YouTube hits as a bonus. Shakira for the UN’s World Food Programme, sponsored by Danone’s Activia yogurt. What can you say? Well done ...

Read More »

Is PR these days just about lying for the highest bidder? Here’s Israel’s Mark Regev talking to Fox News…

Mark Regev, the spokesman the Israel government wheels out when things get really hot, has been on the airwaves recently as various bodies, including the United Nations, despair of Israel’s ruthless assault on the Palestinians in Gaza. Here he is ...

Read More »