PR

Now PM Cameron recommends ad-style regulation for erring UK newspapers – another U-turn David?

Another scandal. Another U-turn. Another week in coalition government. Just four months ago, Home Office minister James Brokenshire told the House of Commons that “we believe that the Press Complaints Commission (PCC) acts as an effective check on the industry ...

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Facebook cosies up to Interpublic as it launches new ad council

Facebook, currently bedevilled by reports that its growth has stalled in the US and that older users are switching off, is forming an ad council (or client council depending on your preference) to help it generate the vast amounts of ...

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Publicis Groupe claims top China PR spot with Genedigi buy

Publicis Groupe’s Maurice Levy said last year that he wanted 30 per cent of the company’s revenues to come from China and emerging markets and he’s obviously decided that PR is a good way forward, buying 400-strong Genedigi, which PG ...

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Cameron and Clegg’s crew get marching orders as NHS PR stunt backfires

It had to happen, the habit of politicians of marching into schools and hospitals to plug their latest policies (or in this case NHS policy rethink) has become a diabolical liberty. So Guy’s Hospital orthopaedic surgeon David ‘Bones’ Nunn gives ...

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Clever McDonald’s UK plugs its CSR agenda – and its ingredients

Corporate social responsibility is one of the issues of the age: is it companies contributing to the greater good or just a clever way to promote their (not so good for all of us) products? McDonald’s has it both ways ...

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