PR

‘Psycho’ Pearce scores PR own goal by dropping Beckham from Olympic squad

In his days as a Nottingham Forest and England full back Stuart Pearce (left) was a frightening prospect for any winger, deserving his nickname ‘Psycho.’ Now Pearce’s fabled tackling foot has made devastating contact with the ego of former England ...

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How to work out the real cost of a Facebook fan

We’ve heard a lot recently about the benefits of advertising (or not) on Facebook: General Motors’ Joel Ewanick doesn’t think it works for him, WPP’s Sir Martin Sorrell says it’s good for branding but not harder-working ad campaigns (assuming there’s ...

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Twitter grabs early lead in the PR stakes at Cannes

It’s not that long ago that Cannes (then the Cannes Advertising Film Festival, the very small brother of the preceding feature film version) was of interest only to agency creatives and production companies and, in the case of the US ...

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Is anyone else struggling with US business jargon?

One of the most over-used expressions at the moment in the US is ‘reaching out’ as in ‘thank you for reaching out to us’. I guess it means making contact. It carries more perceived weight than ‘thank you for contacting ...

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Bell Pottinger spin drama isn’t resolved yet

Tim Bell’s getaway plane has received permission to take off from the control tower and is now taxiing down the runaway. But will it actually manage lift off, or be bought back to earth with a pancake landing? Sadly, we’ll ...

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