PR

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls ...

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through ...

Talk about shutting the stable door after the horse has bolted… Samsung blitzed the Oscars ceremony (you know, the one where they gave the Best Film to the wrong film initially*) with a series of ads purporting to show how ...

FCB Inferno’s This Girl Can campaign for Sport England a couple of years ago won most of the available gongs going and also, rather more pertinently, persuaded millions of women to exercise more. But we don’t want any slacking do ...

Say what you like about Prince Charles (and sometimes we do) his Prince’s Trust does heaps of good work and it’s teamed with L’Oreal to tell young people ‘You’re All Worth It’ (geddit), despite their real or imagined imperfections. To ...

Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes City gossip column (no idea who Deedes is supposed to be – not the late Bill Deedes surely, who was ...

We’ve noted before that 2017 seems to be turning into year of political ads, political defined loosely. But is it so brave to say you’re on the side of inclusivity and all the rest of it? In the case of ...

We know it already, 2017’s going to be the year of ‘political’ ads from brands (thanks Donald) and here’s a biggie: star-studded ‘Equality’ from Nike by Wieden+Kennedy which aired at the Grammys on Sunday. Soundtrack is Sam Cook’s ‘Change is ...

US brands including Levi’s, Google, Apple and Facebook have found themselves in the highly unusual position of defending the constitution against the policies of their country’s president. Around a hundred companies have opposed Trump’s travel ban which they argue not ...